FAQs about getting started

Can you recommend me a book in Behavioural Science?

How about I recommend you 6! Check out this video here for my recommendations

My personal favourite is Good Habits Bad Habits by Professor Wendy Wood.

How can I get involved in the Behavioural Science community?

  • Subscribe to my YouTube channel

  • Join the “Behavioural Economist” Facebook page

  • Sign up for the Habit Weekly newsletter

  • Follow relevant people on Twitter (starting with me)

  • Join/start a university Behavioural Science team

FAQs about a career in Behavioural Science

I want a career in Behavioural Science, any advice?

The best advice I can give is to get a relevant masters in something like behavioural science, behavioural economics, psychology or business. Getting a job without one of these is extremely difficult.

Then, after that, look out for things like summer schools run by consultancies like Ogilvy. Doing these will greatly improve your chances of getting in. Follow the relevant consultancies on Twitter for the latest updates about that.

Then you just have to apply and good luck!

But I’m from India or another country far from the UK, is there still hope?

Yes! I have friends who are from India and all over the world who did a masters in the UK and now work full time in Behavioural Science. But the first step is getting a masters. Use google to find Behavioural Science organisations near you if moving across the world is not realistic.

What skills are important as a Behavioural Science consultant?

The most important skill is being able to apply Behavioural Science principles from the literature to new challenges you’re presented with. Knowing the principles gets you halfway. The other half is about knowing when and how to apply those principles. This can be trained by spotting behavioural science in the world around you. In the ads you see, the signs you notice, the interactions you have with others. Blogging about these things helps develop the skill faster.

Other skills that are useful but not necessarily vital are: good presentation skills, data processing capabilities and powerpoint.